Revere Maxx Fishing is a small company with it's roots firmly planted in both fishing and family.  Matt Fenstermaker was brought up fishing with his grandfather, Revere.  It was through the love of fishing, introduced and fostered through many days and years of fishing with his beloved grandfather that Revere Maxx and the Maxx Rev Rock Star Frog were born. 

He's named the company, and it's first lure, after Revere, Sr.  And to his grandfather Revere, Sr. and his grandmother, Helen Fenstermaker;  "Thanks for taking me fishing..."  -- your grandson.